Instructions for Providing Content Goals for Your Top 5 Important Pages

To ensure we create a website that aligns with your vision and effectively meets your business goals, please provide the following details for each of your top 5 important pages, if you have existing pages, you may also provide links to the current page along with your updated goals:

• Page Name: Specify the name of the page (e.g., Home, About Us, Services, Contact Us, etc.).

• Content Goals: Describe what you want to achieve with this page. Consider the following:

  • What message do you want to convey?

  • What action do you want visitors to take after viewing this page? (e.g., contact you, make a purchase, sign up for a newsletter, etc.)

  • Any specific information or features you want included (e.g., testimonials, images, service descriptions).

• Desired Content: Provide any text, images, or media you want to include on the page. If you don’t have specific content yet, please describe your ideas.

Example Top 5 Pages:

• Home Page

  • Content Goals:

    • Introduce our business and what we offer.

    • Highlight our unique selling points (USPs) to encourage visitors to explore further.

    • Include a clear call to action (e.g., “Contact Us” or “Shop Now”).

  • Desired Content:

    • A welcoming introductory paragraph that reflects our brand voice.

    • High-quality images of our products/services.

    • A brief overview of our key services with links to individual service pages.

    • Customer testimonials or quotes.

    • Call-to-action buttons leading to the contact page and the online store.

• About Us Page

  • Content Goals:

    • Share our company story, mission, and values.

    • Build trust and connect with visitors on a personal level.

  • Desired Content:

    • A narrative about our founding and growth.

    • Team member bios and photos.

    • Details about our mission and core values.

    • Any awards, recognitions, or media mentions.

• Services Page

  • Content Goals:

    • Provide an overview of the services we offer.

    • Highlight the benefits and features of each service.

  • Desired Content:

    • A list of services with brief descriptions.

    • Links to detailed service pages if applicable.

    • Customer testimonials related to specific services.

    • Call-to-action buttons for inquiries or consultations.

• Contact Us Page

  • Content Goals:

    • Make it easy for visitors to get in touch with us.

    • Encourage inquiries and build relationships.

  • Desired Content:

    • Contact form for inquiries.

    • Business phone number and email address.

    • Physical address and a map if applicable.

    • Social media links.

• Blog/News Page

  • Content Goals:

    • Share valuable content and updates to engage visitors.

    • Establish thought leadership in our industry.

  • Desired Content:

    • A list of blog posts or news articles with brief summaries.

    • Categories for easy navigation.

    • Links to subscribe to the blog or newsletter.

    • Call-to-action buttons to read more or share posts.

• Once you’ve completed this for your top 5 pages, a member of our team will reach out to discuss any additional pages during your kick-off meeting, scheduled below or after your project starts. Your insights will be invaluable in guiding us toward a successful design that meets your business objectives.

Thank you,

Post Particles Digital Marketing Team